Please join us for our November Lunch & Learn with Anne Silvis Photography!
TOPIC: Personal Brand Photography and How it Can Help You Grow Your Business
SALE! SALE! SALE! BUY THIS! DON’T MISS OUT!
Not that these taglines DON’T get our attention. But do you feel like the media is screaming at you to purchase the next best thing?
Social and digital media gives us a great platform to sell our products and services. Don’t have to go door-to-door anymore! It’s easy, right? Just slap some pictures on your website or social media feed, write a couple of paragraphs about what you’re selling, why they should buy it, and BAM… folks will come running! Uh… not quite.
Fun fact: it takes you 50 milliseconds to form an opinion about a website.
We have two things going on here.
How do you make those two work together to build an audience and an intimate customer base to buy your products or services?
Herein lie the benefits of building a personal brand. Personal branding is literally adding the ‘personal’ to the ‘branding’. Folks are searching for your product, but they’re also searching for YOU, the person behind the brand. They want to know that what they’re seeing is an authentic version of you. No longer are we talking logos, sales, and even business name alone. People connect with and remain loyal to a person way more than to a business/company. And that, friends, is where STORY comes in. Coca-Cola doesn’t just put a picture of their CEO and a bottle of Coke on their front page. What do they show? Go ahead, check it out for yourself.
Come to the Lunch & Learn to discuss!
SPACE IS LIMITED to the first 20 registrants. Open to all MOV Chamber members. Pre-registration is required to help our host plan accordingly. Please RSVP via the link below by Friday, November 1st.